Wildlife Travel Content Archives -

Why the Best Wildlife Tour Marketing Sells Experiences, Not Wildlife

Travel Content, Travel Marketing, Travel Writing, Wildlife Tour Marketing, Wildlife Travel Content, Wildlife Travel Marketing / Carolyn Hall

It may seem a touch counterintuitive to market a wildlife tour without focusing on the wildlife, but wildlife alone rarely persuades someone to spend thousands on a trip. It’s the feeling, the experience, the whole sense of adventure that ultimately gets people to book, and more importantly, the right people. While many wildlife tour operators

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10 Ethical Wildlife Travel Brands Getting Their Content Right (and what others can learn from them)

Lots of travel brands claim to be ethical, sustainable, responsible, conservation-led, and animal-friendly. Is it just words? Do these claims fall into the realms of greenwashing? Perhaps for some, but travellers are getting better at seeing through vague statements, which means the best wildlife tourism and ethical wildlife travel brands need to put their money