Travel writing and content strategy services for wildlife-focused travel brands
Like being lost in the jungle or stuck at a crossroads, sometimes we just need pointing in the right direction. It’s the same for websites.
That’s where my writing services come in. I help your website get back on the right path by giving blogs a reason for being there, giving stories a meaning, and making itineraries irresistable.
Content audits & reviews
A detailed review of your travel content to uncover what’s working, what’s not, and where you may be missing golden opportunities.
When a content audit can help:
Perhaps your website has grown but the content no longer feels relevent. Maybe the information is there, but isn’t standing out. Or maybe, the tone changes from one page to another, and you’re having trouble deciding what should stay and what should go.
I’ll take a look at:
- messaging and positioning
- structure and flow
- gaps or repetition
- tone of voice
- SEO opportunities
- whether the content makes the experience distinctive
You’ll come away with a clear picture of what’s working, what isn’t and why. I’ll give practical recommendations on how to make your website work based on what you want to achieve, and point you in the right direction for future content.
Don’t just take my word for it:
“Carolyn is a fantastic copywriter who makes travel really leap off the page. She blends research, storytelling, and practical tips in a way that’s both inspiring and useful.” Samuel Hopkins – G Adventures
SEO blog writing & content strategy
The goal of SEO blog writing is getting people onto your page, but it’s the writing that gives them a reason to stay.
Who needs a blog these days anyway:
Blogs may feel old skool, but they’ve proved their usefulness time and again. Combine them with the right strategy, and you’re giving people a reason to choose your site.
I can help you:
- plan blog content around search intent
- keyword and topic research
- create SEO travel articles
- build a clearer structure for ongoing blog content
- destination and wildlife content
- updating older articles
With my blog writing and content strategy services, I help build a library of blogs and articles that have a purpose, are relevent to your business, and are enjoyable to read while answering travellers’ questions at the same time.
Their words, not mine:
“Carolyn is an absolute pleasure to work with. She’s a great writer and takes edits well. Carolyn is enthusiastic about the art of the written word, it’s a joy to read her work.” Holly Andrew – International Living
Tour itineraries & experience-led content
Itineraries should capture the imagination as much as your other content, if not more.
Yes, travelers need to know the boring stuff like times, transfers, and hotel names, but more importantly, they want to feel what it’s like to be there. Itineraries done well stir the imagination, creating a vision and a feeling of what the trip will be.
Before the journey begins:
- create or rewrite inspirational tour pages and itineraries
- highlight memorable moments
- balance practical information with storytelling
- make wildlife, nature, and local experiences feel more vivid
- wildlife and nature experiences
- pre- and post-trip content
Kind words:
“Carolyn is a clear communicator and a reliable writer who fully commits to her work, consistently delivers on time, and goes above and beyond expectations.” Valérie Leroux – Bioty Healthcare
Destination storytelling
A destination deserves more than being breathtaking, vibrant, or a hidden gem. Storytelling is all about the details, especially in the colorful world of wildlife and travel.
Telling the story of a place:
Each place is different, therefore each place deserves a different approach. I write destination features that look beyond the obvious, searching for the people, wildlife, landscapes, traditions and small details that reveal its character.
The words of an appreciative client:
“Efficient meets exceptional is how I describe Carolyn. She takes the time to truly understand the client’s needs and vision.” Shelly Nyqvist – Vacayou
FAQs:
There’s nothing that can beat real experience of a place. But that doesn’t mean you can’t write about it. It’s not possible to visit every single place on Earth, but a writer with a passion for travel and wildlife can draw from the experiences of others who have been there, and present a true representation of that destination, complete with feeling, sense, and detail.
Absolutely. In fact, I rely on their knowledge and expertise to provide a complete and accurate representation.
Your tone of voice is what makes your content unique to you. It’s important that it stays.
Of course. Not everyone needs a recurring service, even if it is preferable. One of my content audits may be enough to get you back on track. Perhaps you just need some rewrites. Whatever the size of the project, I’ll be happy to take a look.
Yes. That’s what my content audit is for. We do a deep dive into why your content isn’t working and come up with a solution so that it does.
Everyone’s approach is different. I draw on my professional background in hospitality, animal welfare, wellness and travel and combine it with my passion for travel, writing, animals, and the great outdoors. I also take the time to make sure that my approach is a good match with your own so that working together is a pleasant, rewarding, and beneficial experience for everyone involved.