It may seem a touch counterintuitive to market a wildlife tour without focusing on the wildlife, but wildlife alone rarely persuades someone to spend thousands on a trip. It’s the feeling, the experience, the whole sense of adventure that ultimately gets people to book, and more importantly, the right people. While many wildlife tour operators
Why the Best Wildlife Tour Marketing Sells Experiences, Not Wildlife Read More »
Wildlife experiences have become a defining part of how many travellers choose and remember destinations, from safaris and whale watching tours to birdwatching and manta ray encounters. Wildlife tourism is one of the fastest-growing sectors of the travel industry, with safari and wildlife viewing ranked among the world’s top adventure travel activities. But as the
How Ethical Wildlife Tourism Brands Can Create Better Content Read More »
There’s a giant myth that to be a travel writer, you need to be constantly on the move and have a passport stamped from at least 64 countries. But that’s what it is, a myth. What makes a great travel writer isn’t the distance travelled, it’s being able to bring detail, perspective, and a sense
You Don’t Have to Travel Far to Be a Travel Writer Read More »
We’re all dreaming of our next getaway, but the content that inspires those dreams looks different for everyone. In 2025, travellers are more selective, more informed, and more overloaded with content than ever before. So the question for travel brands isn’t just where people want to go, it’s what kind of content is actually helping
What Kind of Travel Content do Travellers Want in 2025? Read More »
