Hi, I’m Carolyn, a travel writer and content strategist for responsible travel brands.
As a travel writer and content strategist, I work with ethical wildlife tour operators, nature-based travel brands, small group adventure companies, tourism boards, and travel platforms to create content that attracts your ideal audience.
Through content audits, SEO blog strategies, tour itineraries, destination storytelling, and experience-led content, I help you increase visibility, build trust in your brand, attract more enquiries, and help drive bookings.
Why work with me?
To compliment my writing work, my background in animal welfare, wellness, healthcare, and teaching has given me a better understanding of the people, experiences, and ethics behind the industries I write about. I’m a volunteer investigator for the Société Protectrice des Animaux, which gives me valuable insight into responsible wildlife and conservation-focused storytelling.
Having written for many travel brands and platforms including Remote Lands, G Adventures, and Explore, I’ve developed a natural instinct of how to structure content around reader intent, search behaviour, and real traveller interest without losing personality or originality in the process.
Living in France for almost two decades has opened up a world of both English-speaking and European travel audiences, as well as access to lesser-known destinations, local perspectives, and on-the-ground travel experiences that bring the stories to life.
Whether writing destination features, itinerary content, SEO blog articles, or working on a content strategy, my aim is always the same, to create travel content that’s accurate, memorable, and enjoyable, while helping your brand become more visible, and connected more naturally with your audience.