Creative writing services for health, wellness and travel brands
You know what you want to say but you’re not sure how to say it.
You have all the words but need some help putting them in order.
That’s where I come in.
I provide a range of creative writing services that tell your story with clarity and character, one word to another.
Website Copywriting
For brands that want their website to work as hard as they do.
What you get:
- Homepage, About, Services, Contact — all the greatest hits.
- Words that sound like you.
- Copy that guides people from what is this? to where do I book?
- A smoother, sharper message that doesn’t make people scroll in confusion.
What it does:
Your website becomes clear, confident, and ready to convert. This service gives you structured, on-brand messaging that guides visitors through your site and helps them take action, whether that’s booking, buying, or getting in touch. It sets the tone for your business and builds trust from the very first click.
Why me?
“Efficient meets exceptional is how I describe Carolyn. She takes the time to truly understand the client’s needs and vision, not only helping me source correct visuals for her article but also delivering near flawless copy in our intended format. I will most certainly work with Carolyn again.“
SEO Content Writing
For brands and professionals who want content that’s clear and consistent.
What you get:
- SEO blog posts backed by solid research.
- Newsletters that people enjoy reading.
- FAQs, support guides, and explainer content that ease the pressure on your team.
- Product or service descriptions that highlight what matters most.
- A steady stream of content that builds trust and keeps your message clear.
What it does:
Great content answers questions, solves problems, and shows up in the right places. This is how your brand stays useful, visible, and easy to trust. It brings in search traffic, gives people a reason to stick around, and helps explain what you do without sounding like everyone else.
Why me?
“Carolyn is not only punctual and consistent in delivering quality work but also brings a level of creativity and SEO savvy that makes her a valued member of my freelance team. Each article delivered was not just informative but also unique and well-researched. I highly recommend Carolyn to anyone looking for top-notch content relating to health, nutrition, self-care strategies and other wellness topics.“
Technical and Product Writing
For when your product is brilliant, but no-one knows how to use it.
What you get:
- Help guides and user manuals.
- Product explainers that break things down without dumbing them down.
- Clear, concise product descriptions (for B2B or B2C).
- Tone-of-voice friendly copy for in-app or web UX.
What it does:
Tech and wellness don’t always speak human. This service bridges the gap, turning complex features into clear, easy-to-follow content that builds user confidence and reduces support queries. Whether it’s onboarding, troubleshooting, or explaining how your product fits into someone’s life, this kind of writing keeps your customers moving forward, without getting lost along the way.
Why me?
“Carolyn is an absolute pleasure to work with. She’s a great writer and takes edits well. Carolyn is enthusiastic about the art of the written word, it’s a joy to read her work.”
No need to just pick one
Most projects need a mix of things, some copy, a bit of content, maybe some ongoing support to keep everything consistent and up to your high standards. I also create a custom package based on what you actually need, not just what fits in a box.
If you’re after long-term support, I also offer retainer options. That means I’m on hand to keep your content fresh and your copy sharp. No scrambling for last-minute help. No slipping standards. Just consistent, well-written work that keeps your business moving in the right direction.